FitzStyles Privacy Policy
FitzStyles Inc. | 2148 Carling Avenue, Ottawa, ON K2A 1H1 | support@fitzstyles.com
Last updated: July 8, 2026
1. Scope and Acceptance
This Privacy Policy explains how FitzStyles Inc. collects, uses, discloses, stores, and protects personal information when you use the FitzStyles website, mobile application, marketplace, AI styling tools, social features, merchant tools, checkout, customer support, and related services.
By using FitzStyles, you acknowledge that your personal information will be handled as described in this Privacy Policy. If you do not agree, do not use the Services.
2. Who We Are and How to Contact Us
FitzStyles Inc. is an Ontario corporation with a business address at 2148 Carling Avenue, Ottawa, ON K2A 1H1, Canada.
Privacy Officer / Privacy Contact: FitzStyles Support, support@fitzstyles.com.
FitzStyles provides an AI-powered fashion marketplace and social styling platform. Users can create profiles, upload outfits, save looks, receive AI styling recommendations, shop products, follow users, comment, review, and message. Merchants and brands can list products, manage orders, communicate with users, and receive payouts through Stripe Connect.
3. Minimum Age
FitzStyles is intended for users who are at least 16 years old. FitzStyles does not knowingly allow users under 16 to create accounts.
Users under the age of majority in their location may use FitzStyles only with permission from a parent or legal guardian where required by law. Purchases may only be made by users who are legally able to enter into a binding transaction or who have permission from a parent or legal guardian.
4. Information We Collect
Account and login information
- Name, username, email address, password or login credentials, profile photo, account settings, and email verification status.
- Google Sign-In and Sign in with Apple account identifiers, email address, name, profile information, and authentication tokens as permitted by those providers and your settings.
- FitzStyles does not use phone/SMS verification at launch.
Style profile and personalization information
- Clothing sizes, fit preferences, preferred brands, colors, style preferences, budget, occasions, saved looks, liked items, wardrobe preferences, and related fashion preferences.
- Information you provide to improve recommendations, outfit suggestions, product matching, and size suggestions.
Photos, wardrobe content, and user-generated content
- Outfit photos, clothing photos, wardrobe photos, selfies, full-body photos, profile content, comments, reviews, messages, saved looks, and other content you choose to upload or share.
- Profile/feed photos and posts are stored until you delete them, unless retention is required for safety, legal, dispute, or platform integrity reasons.
- Video creation and upload is not offered at launch. Some previously uploaded videos may still play within the app.
- Photos may contain embedded metadata, including camera details, timestamps, or location metadata such as GPS. FitzStyles may process that metadata as part of the uploaded file, even though FitzStyles does not use it for location features.
AI chatbot and AI styling inputs
- Text prompts and styling questions sent to the AI stylist chat.
- Photos sent specifically to the AI chatbot for outfit/photo feedback, size suggestions, product matching, or image analysis. Before a photo is sent to our AI provider, FitzStyles asks for your consent.
- Voice inputs and voice-to-text requests on the web version, processed using OpenAI Whisper.
- Uploaded AI photos and voice inputs are used only to generate the requested response and are not retained after processing. AI conversation text (your messages and the AI's replies) may be retained to provide, secure, troubleshoot, and improve the AI features, and is deleted when you delete your account or on request.
Messaging and social activity
- Direct messages between users.
- General messages between merchants and users.
- Reports, blocks, comments, reviews, follows, link sharing, and content moderation records.
- Messages are private by default, but FitzStyles may review reported content, messages, or profiles when needed for safety, moderation, fraud prevention, legal compliance, or enforcement of our policies.
Shopping, order, and marketplace information
- Products purchased, order details, shipping address, billing address, order status, return/refund requests, merchant communications, dispute records, and customer support records.
- The merchant or brand is the seller of record. Merchants handle shipping, returns, and refunds under their own policies. FitzStyles may assist users and investigate damaged, wrong, fake, or undelivered items.
Payment information
- Payments are processed through Stripe Checkout, Stripe Payments API, Stripe Connect, Apple Pay, and Google Pay where available.
- FitzStyles does not store full credit card numbers. Stripe processes payment card details, fraud checks, refunds, payouts, and related payment information according to Stripe policies.
- FitzStyles may receive limited payment records, such as payment status, transaction ID, refund status, last four card digits, billing name, billing address, and payout status.
Merchant and business information
- Business name, owner or representative name, business email, business phone number, business address, product listings, product images, product descriptions, prices, sizes, inventory, return policies, and sales data.
- Stripe Connect may collect and process payout, tax, identity, banking, and compliance information for merchant payouts.
Device, diagnostics, and infrastructure data
- Crash logs, error logs, device type, operating system, and related diagnostic data through Sentry, if enabled.
- IP address may be visible at the network or infrastructure level to FitzStyles and service providers such as AWS, Supabase, Stripe, Sentry, Postmark, OpenAI, app stores, or similar providers.
- At launch, FitzStyles does not use advertising SDKs, ad tracking SDKs, Google Analytics, Mixpanel, Meta Pixel, TikTok Pixel, AdMob, or similar analytics/advertising SDKs unless later added and disclosed.
Contacts, location, camera, microphone, photo library, and notifications
- Contacts: if you allow it, FitzStyles may access contacts to help find friends, invite friends, or share outfit links with phone contacts. Contact access is optional and can be revoked in device settings. When used, contacts are matched using a privacy-preserving hashing process.
- Location: FitzStyles does not collect device location (approximate or precise GPS) and does not use location-based features at launch. As noted above, uploaded photos may contain embedded location metadata within the file itself.
- Camera and photo library: used to upload photos, wardrobe items, outfit posts, AI chatbot images, and other content you choose to provide.
- Microphone: used only for the web voice-to-text feature when you choose to use it. The mobile app does not use the microphone, and FitzStyles never uses the microphone for background recording.
- Notifications: in-app notifications are used for order updates, app notices, style updates, and merchant messages. Push notifications are not enabled at launch; if added later, they will be optional and disclosed.
Communications and email tracking
- Email address and communication content when you contact support, subscribe to marketing, receive transactional emails, or interact with FitzStyles.
- FitzStyles may use Postmark or similar email providers to send transactional emails and measure delivery/open activity, including open tracking for transactional emails. FitzStyles does not use SMS marketing at launch.
5. How We Use Personal Information
- Create, verify, and manage user accounts.
- Provide the website, app, marketplace, social features, AI stylist, product search, size suggestions, and style recommendations.
- Process purchases, payments, refunds, returns, merchant payouts, and support requests.
- Enable public profiles, outfit posts, comments, reviews, messages, follows, blocking, reporting, and sharing links.
- Help users contact merchants and investigate marketplace disputes.
- Send service emails, in-app notices, and marketing emails where permitted.
- Prevent fraud, spam, platform abuse, counterfeit listings, security incidents, and policy violations.
- Debug errors, monitor crashes, improve reliability, and secure the platform.
- Comply with legal, tax, accounting, regulatory, and law-enforcement obligations.
- Protect the rights, safety, property, and integrity of FitzStyles, users, merchants, and others.
6. AI Features and OpenAI Processing
FitzStyles uses AI features for stylist chat, outfit recommendations, image feedback, product matching, size suggestions, voice-to-text, and product search.
FitzStyles uses OpenAI only for AI features at launch, including models such as GPT-4.1-mini for stylist chat, GPT-4o-mini for outfit/photo feedback and vision, text-embedding-3-small for product search, and Whisper for voice-to-text on web. Model names may change as OpenAI updates its services.
- AI content is processed to generate the requested AI response.
- Before a photo you choose is sent to our AI provider for analysis, FitzStyles asks for your consent.
- FitzStyles does not use AI photos, prompts, voice inputs, transcripts, or AI outputs to train FitzStyles AI models.
- FitzStyles does not permit third-party AI model training on AI photos, prompts, voice inputs, transcripts, or AI outputs submitted through FitzStyles.
- Uploaded AI photos and voice inputs are not retained after processing. AI conversation text (your messages and the AI's replies) may be retained to provide, secure, and improve the AI features, and is deleted when you delete your account or on request.
- AI suggestions may be wrong, incomplete, unavailable, inaccurate, or unsuitable. You should use your own judgment before buying or relying on recommendations.
Production AI tracing or debugging tools that store user AI photos, voice inputs, or transcripts should not be enabled unless this Privacy Policy is updated and users are properly informed.
7. When We Share Personal Information
FitzStyles may share personal information with service providers and partners only as needed to operate the Services, complete transactions, maintain safety, comply with law, or support users and merchants.
- OpenAI, for AI features and voice-to-text processing.
- Stripe, for payments, refunds, fraud checks, Apple Pay, Google Pay, and merchant payouts through Stripe Connect.
- AWS and other infrastructure providers, for hosting, storage, delivery, and security.
- Supabase, for app infrastructure, database, authentication, storage, and related backend services.
- Sentry, if enabled, for crash logs, error logs, device type, operating system, and diagnostics.
- Postmark or similar email providers, for transactional email delivery and open-tracking of transactional emails.
- Google and Apple, for social sign-in and app platform functions.
- Merchants and brands, only as needed to fulfill orders, handle returns/refunds, provide support, and comply with legal obligations.
- Shipping, fulfillment, and delivery providers, where needed by merchants or FitzStyles to complete orders.
- Professional advisors, regulators, courts, law enforcement, or other parties where legally required or necessary to protect rights and safety.
- Successors or acquirers in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction.
8. Merchants, Customer Data, and Marketplace Disclosures
Merchants and brands are the sellers of record for products sold through FitzStyles unless FitzStyles clearly states otherwise.
- Merchants handle shipping, returns, refunds, product quality, product descriptions, product authenticity, inventory, prices, and return policies.
- Merchants may see customer email addresses or phone numbers only when needed for orders, delivery, returns, refunds, support, legal compliance, or marketplace operations.
- Merchants may not use customer data for their own marketing outside FitzStyles unless the customer separately consents.
- FitzStyles may investigate merchant complaints and may remove, suspend, or restrict merchants for fake products, counterfeit goods, late shipping, policy violations, fraud, abuse, or repeated complaints.
9. Public Profiles, Public Content, and Sharing
FitzStyles profiles are public by default. Users may choose whether outfit posts are public or private where the feature is available.
- Public profiles, public outfit posts, comments, reviews, follows, and other public interactions may be visible to other users or the public.
- Users may share links to outfit posts or other shareable content.
- Downloading, copying, reposting, scraping, or reusing another user's photos or content without permission is not allowed under the Terms.
- If you delete content, it will be removed from active display where reasonably possible, but copies may remain in backups, legal records, moderation records, or places outside FitzStyles control if others saved or shared it.
10. Cookies, Tracking Technologies, Analytics, and Ads
At launch, FitzStyles does not use third-party advertising SDKs or analytics SDKs in the app, based on current implementation.
FitzStyles may use cookies, local storage, pixels, SDKs, or similar technologies for login, security, preferences, email delivery, fraud prevention, performance, and service operation. FitzStyles may add analytics, advertising, or retargeting tools in the future. If we do, we will update disclosures and obtain consent where required.
App Store and Google Play privacy/data-safety forms describe only the data collection, sharing, analytics, ads, and tracking practices currently live in the app.
11. Retention, Account Deletion, and Data Removal
FitzStyles keeps personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
| Data Category | Retention Approach |
|---|---|
| AI photos and voice inputs | Not retained after processing. |
| AI conversation text (prompts and AI replies) | Retained to provide, secure, and improve the AI features; deleted on account deletion or on request. |
| Profile/feed photos, outfit posts, comments, reviews, saved looks, and public content | Stored until the user deletes them, account deletion is completed, or retention is required for safety/legal reasons. |
| Messages | Stored to provide messaging features unless deleted by the user or retained for safety, disputes, or legal reasons. |
| Order, payment, refund, return, fraud, tax, accounting, and dispute records | Kept as long as needed for legal, tax, accounting, fraud prevention, chargebacks, refunds, returns, disputes, and compliance. |
| Merchant business records, listings, sales data, and payout-related records | Kept as long as needed for marketplace operations, payouts, tax, accounting, legal compliance, disputes, and fraud prevention. |
| Crash/error logs and security records | Kept as long as reasonably needed for debugging, security, fraud prevention, and platform integrity. |
| Marketing email preferences | Kept until you unsubscribe or withdraw consent, plus suppression records needed to honor opt-outs. |
Customer accounts can be deleted inside the app. Merchant/business accounts may need to contact support to delete, so that live orders, payouts, and marketplace records are handled correctly. After an account deletion request, the account is hidden or deactivated from public view, and associated personal content such as profile and post images is removed from active storage. FitzStyles may retain certain account data for up to 30 days for safety, fraud prevention, backup, and platform integrity purposes, unless a longer period is required for legal, tax, accounting, payment, refund, dispute, or security reasons.
12. Security
FitzStyles uses reasonable technical, administrative, and organizational safeguards designed to protect personal information, including encryption, access controls, secure infrastructure, monitoring, and vendor controls where appropriate.
No system is 100% secure. FitzStyles cannot guarantee that unauthorized access, hacking, data loss, or misuse will never occur. You are responsible for keeping your login credentials secure.
13. International Transfers
FitzStyles is based in Ontario, Canada and serves users worldwide. Personal information may be processed, stored, or accessed in Canada, the United States, or other countries by FitzStyles and its service providers, including AWS, Supabase, Stripe, OpenAI, Sentry, Postmark, Google, Apple, app stores, infrastructure providers, and other vendors.
Privacy laws in those countries may differ from the laws where you live. FitzStyles uses contractual, technical, and organizational safeguards where required or appropriate.
14. Your Privacy Rights and Choices
Depending on where you live, you may have rights to access, correct, delete, restrict, object to, or request a copy of personal information. You may also have rights to withdraw consent, opt out of certain marketing, or complain about our privacy practices.
FitzStyles will respond to privacy requests worldwide where reasonably possible, but specific legal rights may depend on your location. Data export/download is not available as an automated tool at launch.
To make a privacy request, contact support@fitzstyles.com. We may need to verify your identity before responding.
15. Marketing and Notifications
FitzStyles may send marketing emails if you consent or where permitted by law. You can unsubscribe using the unsubscribe link or by contacting support@fitzstyles.com.
FitzStyles does not send SMS/text marketing at launch. FitzStyles may send service emails, transactional emails, and in-app notices for account, order, merchant, safety, or platform updates even if you opt out of marketing. Push notifications are not enabled at launch.
16. Changes to This Privacy Policy
FitzStyles may update this Privacy Policy from time to time. If changes are material, we may notify users through the app, website, email, or another reasonable method. The updated policy will show the updated date.
17. Contact
FitzStyles Inc.
2148 Carling Avenue
Ottawa, ON K2A 1H1
Canada
Privacy Officer / Privacy Contact: FitzStyles Support
Email: support@fitzstyles.com